What the liberal and conservative news media in America does not report to its audience is most every news story has a “narrative.” The narrative is the agenda of the news story or what the journalists writing and broadcasting the story want their audience to believe. The narrative has nothing to do with giving a fair account to the news or the story being put forth as news. The narrative edits out or deletes facts that may sway their audience away from the news writer’s agenda or narrative. This is what the news media does and too often those in their audience are taken along for the ride and believe the news or story to be written and broadcast as being written with fair judgment when, in fact, it is not.
Journalists also use these days what they call “faction” which is spinning fiction as if it is a fact to meet the narrative of the story they are trying to get their audience to “buy” or believe.
You will also find that those hired in TV news to be the primary person or “anchor” reading you the news every night on the six o’clock local or national news Monday through Friday, too often these news anchors do not even have the credentials for doing outstanding journalism and news stories but are, in fact, chosen to read the news because viewers like looking at them. These ‘chosen few’ news readers have the “gift”, the “look” and charisma of simply being able to read the news to you and you believing what they are reading.
Being the highest paid news reader at a broadcast TV network has nothing to do with how good a journalist they are. Any leading TV broadcast anchor will readily admit that there are always a lot more journalists who are way smarter, way more qualified and way more accomplished to be reading you the news every night but those journalists do not have “the look” and gift of reading the news persuasively as defined by those at the broadcast TV network who hire the high paid TV news readers.
The primary criteria is, do people at home, the audience, do they like looking at you? Everything else is secondary. So, yes, it is a very shallow business pretty much based mostly on how you look. Those of us who are not that pleasing to look at have been criticized by saying behind our backs, “Now there’s a face for radio.”
SUPPLEMENTAL SOURCE: RUSH LIMBAUGH RADIO SHOW FEBRUARY 11, 2015