This is when researchers, pollsters, journalists, scientists and others intentionally “pick and choose” their sample to “slant” the results in favor of the sponsor who is “paying for” the research, similar to when liberal or moderate TV news organizations and newspapers conduct their own public opinion polls. If a certain “cause” is felt to be a “just” one, abusing a few statistics is no big deal to them as the end justifies the means.
The “cause” justifies “slanting” the results of ANY research. “Promoted” causes may be supported by meaningless statistics for the purpose of taking advantage of or swaying public opinion. Those who pick and choose their sample respondents actually may feel good about deceiving the public with their “slanted” results. “Slanted” research results may be considered to be done for a very noble cause….their cause.